Britney Spears Tiger Woods Mr. Food Bill Gates
What do these people have in common?
1) They are all very busy.
2) They all need to do television interviews.
3) They all know the benefits of a Satellite Media Tour!
"What's a Satellite Media Tour?" A
Satellite Media Tour (SMT)
is a means of having numerous television interviews around the country in the matter of just a few hours. These interviews can be with national television shows (The Today Show, Good Morning America, CBS This Morning) or with local stations for their news broadcast.
SMTs are used for many purposes including:
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To promote a new movie, CDs or book |
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To provide press for a sports or entertainment personality |
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To discuss corporate developments and news |
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To introduce a new product |
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To talk about important issues like the "Great American Smoke Out" |
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To gain indirect exposure by companies who sponsor reports like "Mr. Gadget's Guide to the Home Show" |
The person to be interviewed can be in a studio,
on location, or even at their home or office. They will listen to the interviewer via telephone using a special earpiece (IFB) and will answer questions on camera via satellite. The interviews are scheduled
ahead of time, usually in 8-10 minute increments. When it is a station's turn, a telephone connection is made and it is confirmed that they are receiving
the satellite feed. The interview may be done live into a show or it may be recorded for use at a later time. Much like a VNR
(and often coupled with a VNR project), notification and monitoring are recommended for a successful SMT. Notification in this kind of
project takes on another facet, however. For an SMT, it needs to include the actual arrangement of the interview time slot and working with station
schedules. Monitoring is much the same, however, with a special SIGMA code being embedded into the video live as it is broadcasted to the satellite.
Monitoring technology picks up this signal and reports are generated for weeks after the broadcast, showing who used the interview, how much of it, and when
it was used. These reports are crucial to determining the success of a Satellite Media Tour. The numerous trade shows at McCormick Place and events at Navy Pier in
Chicago lend themselves to many Satellite Media Tours.
SCS's unique relationship with these venues and their unions makes it a breeze to broadcast from these potentially difficult locations. SCS
has the experience necessary to provide you with any aspect of your SMT. From scriptwriting and scheduling to production, broadcast, and
monitoring, SCS is your "one-stop shop" for your SMT needs.
Contact the experts at our 24 hour booking center by calling 1-800-USA-LINK ext. 201 (U.S.A.) or +847-556-1056 (Worldwide) to discuss your SMT project or use our convenient online booking service by clicking HERE. |
